Fishbone
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Complex Writing ...

For a global healthcare and lifestyle business, Fishbone confronted and resolved a particularly taxing challenge by completely reconstructing the contributions from a high-profile think-tank to make their ideas simple to understand.

And for the same client, we condensed a highly complex project relating to their internal quality management systems into an accessible and easy-to-follow narrative (while walking a delicate diplomatic tightrope!).

A new manager, brought in to get to grips with a professional publisher’s branding and marketing challenges, used Fishbone’s skills in PowerPoint to create a simple reduction of the commercial argumentation necessary to resolve the complex issues surrounding their website strategy.

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