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Case Study 9 Disaster management software start-up

Issue
Brand and launch company and first product
Thinking & understanding
Joined management team for all strategic meetings
A strategic spine
Take high ground by using strong and dramatic positioning, allied to careful targeting on a selective basis of partners and influencers
Sharp creativity
Memorable, internationally-pronounceable brand names with compelling, short narratives
Direction & control
Wiring and giving presentations, brochures and other communications (including the corporate livery) alongside active participation in management decision-taking
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