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who needs Fishbone? thinking and understanding a strategic spine sharp creativity direction and control complex writing services people contact us

Case Study 3 Energy Global

Issue
UK corporate communications demands had changed, with no review of activity or structure
Thinking & understanding
Interviewed all staff; deep desk research on tools & reputation audits; initiated best practice review
A strategic spine
Analysis revealed 5 message types, so message strategy configured along similar lines
Sharp creativity
New ideas and approaches proposed for each message type; skills improvement
Direction & control
Complete report delivered containing plans for implementing key ideas
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