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Case Study 12 Professional publisher

Issue
We have websites, but no web strategy
Thinking & understanding
Analysed current provision and set it against stated business and brand objectives
A strategic spine
Challenge management to get to grips with the real issue by devising a PowerPoint presentation that could be delivered without external input to optimise ownership
Sharp creativity
Simple progressive narrative style using clean, build-based graphics and stripped-down text to guide the discursive process
Direction & control
Once brief accepted, worked with client contact on an iterative development to ensure understanding and buy-in
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