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Case Study 11 Healthcare & lifestyle electronics global

Issue
Highly complex re-engineering of quality management process needed communication to top 5,000 managers
Thinking & understanding
Interview senior global management and those in charge of the quality function to expose precise nature of changes
A strategic spine
A simple, easy-to-navigate communication that facilitated multi-level entry, depending on interest level
Sharp creativity
Brochure adopted a striking visual theme that provided an easy narrative style to optimise message out-take
Direction & control
Worked closely with internal stakeholders to ensure that shifting attitudes towards the project were managed without impacting on deadlines
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