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who needs Fishbone? thinking and understanding a strategic spine sharp creativity direction and control complex writing services people contact us

Case Study 10 Energy global

Issue
Need to inform internal audience about complex and technical new direction
Thinking & understanding
Appreciate the culture, conquer the complexity, express the issues
A strategic spine
Initial intranet site to appeal to all levels of expertise and interest
Sharp creativity
Simple directory site leading to internal and external sources with streamlined introductions and synopses to every source
Direction & control
Writing the words, driving the design, managing the process
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